Privacy Policy
Tine K Home A/S
1. Introduction
This Privacy Policy explains how Tine K Home A/S collects, uses, and protects your personal data when you visit or shop on www.tinekhome.com.
We are committed to handling your personal data with care, transparency, and respect, in accordance with applicable data protection legislation, including the EU General Data Protection Regulation (GDPR).
2. Data controller
Tine K Home A/S is the data controller responsible for the processing of your personal data.
Company details:
Tine K Home A/S
M.P. Allerups Vej 45G
DK-5220 Odense SØ
Denmark
CVR / VAT no.: 38748343
Phone: +45 45 66 01 02
Email: [email protected]
3. What personal data we collect
3.1 When you visit our website
When you visit our website, we automatically collect certain information, including:
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Browser type and version
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IP address
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Device information
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Pages visited and search behaviour
This data is used to:
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Improve website functionality and user experience
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Analyse website performance
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Carry out targeted marketing
3.2 When you place an order
When you purchase products from us, we collect:
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Name
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Address
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Email address
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Telephone number
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Order and payment information
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Information about returned products
This data is necessary to process your order, deliver your purchase, and fulfil our legal and accounting obligations.
3.3 When you subscribe to our newsletter
If you subscribe to our newsletter, we collect the information you provide, such as:
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Name
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Email address
This information is used solely for marketing purposes, including sending you news, inspiration, and product updates.
4. Legal basis for processing
We process your personal data on the following legal bases:
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Performance of a contract (GDPR Art. 6(1)(b))
– when processing orders and deliveries -
Consent (GDPR Art. 6(1)(a))
– when you subscribe to our newsletter or consent to marketing -
Legitimate interests (GDPR Art. 6(1)(f))
– to improve our website, services, and marketing activities
Your IP address is only used to determine your approximate geographic location.
5. Use of data processors
We use external partners (data processors) to support our business operations, including:
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Website hosting
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Analytics
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Marketing services
These partners process personal data only on our behalf and in accordance with our instructions.
International data transfers
Some data processors, such as Google Analytics (Google Inc.), may be located outside the EU/EEA, including the United States.
Appropriate safeguards are in place to ensure adequate protection of your personal data, including standard contractual clauses or equivalent legal mechanisms.
6. Your rights
As a data subject, you have the following rights:
6.1 Right of access
You have the right to request information about the personal data we process about you.
6.2 Right to rectification
You have the right to have inaccurate or incomplete personal data corrected.
6.3 Right to erasure
In certain cases, you have the right to have your personal data deleted.
6.4 Right to restriction of processing
You may request that the processing of your personal data be restricted in specific situations.
6.5 Right to data portability
You have the right to receive your personal data in a structured, commonly used, and machine-readable format.
6.6 Right to object
You may object to the processing of your personal data for direct marketing or based on legitimate interests.
6.7 Right to withdraw consent
You may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.
To exercise your rights, please contact us at [email protected].
7. Complaints
If you wish to complain about our processing of your personal data, you may contact:
The Danish Data Protection Agency
Borgergade 28, 5
1300 Copenhagen K
Denmark
Website: www.datatilsynet.dk
8. Storage and deletion of personal data
We store personal data only for as long as necessary to fulfil the purposes for which it was collected.
Certain data may be stored longer to comply with:
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Accounting legislation (up to 5 years)
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Consumer protection legislation (up to 24 months for claims)
Newsletter data is deleted when you unsubscribe.
9. Security
We have implemented appropriate technical and organisational security measures to protect personal data against loss, misuse, unauthorised access, or disclosure.
Only employees with a legitimate business need have access to personal data.
10. Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
Any changes will be published on this page and apply from the date of publication.
Last updated: January 2026