With the new BOHO collection I wanted to create an experience of moving back to what it is all about, to what makes people come together, and make them think about what matters the most. By slowing down and enjoying daily life, we can preserve and cherish a down-to-earth way of living.
Our SS17 catalogue were photographed at La Granja, Ibiza, a members-only retreat—the first such experiment by Design Hotels™. With its rustic farmhouse hidden among fields and pine forests, La Granja was an obvious choice for me to tell the story of our latest collection. With our SS17 collection I would like to invite you on a journey, where taste, feeling and gatherings are essential - a vision we should value and care much more.
Everything has a new beginning, Tine